EP. 67 | DocPreneur Podcast | The Technology of Hint Health, Interview w/ Zak Holdsworth, CEO

Editor-In-Chief of The DPC Journal, Michael Tetreault. Author

By Michael Tetreault, Editor-in-Chief

JUNE 5, 2017 – In this episode, host and Editor, Michael Tetreault sits down with Co-Founder and CEO of Hint Health, Zak Holdsworth.

In this episode we discuss:

  • How Does Hint Health Define Direct Primary Care and Membership Medicine?
  • How Does Hint Health Member Billing Technology Work Inside a Doctor’s Office?
  • How Does It Integrate With Other Technology?
  • What Happened During the April 2017 Hint Health Event in Calif. and What Are The Outcomes of that meeting?
  • What Is Next For Hint Health?

LISTEN TO FULL INTERVIEW HERE …

Zak Holdsworth, CEO of Hint

Hint is the leading Direct Care Administration platform, helping direct healthcare providers automate their back office administration so they can focus on building strong relationships and delivering great care. Hint’s powerful automation engines allow Direct Care providers to build sophisticated workflows that manage both consumer and employer relationships, handling everything from online enrollment to monthly billing and patient data aggregation. Headquartered in San Francisco CA, Hint Health inc. was founded in 2013 with a mission to free providers to make great healthcare accessible and affordable.

Hint Web Site: hint.com/
Hint Community/Forum: community.hint.com/

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All-New DocPreneur PODCAST, EP. 100 | “Genetic Testing 101” An Interview with Geneticist, Author and CEO, Brandon Colby, MD

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Brandon Colby, MD, is a world leader in the field of Predictive Medicine, a groundbreaking medical specialty that combines comprehensive genetic testing with personalized prevention based upon your genes. Colby specializes in Personal Genomics and Anti-aging / Age Management Medicine and invented genetic technologies to personalize services and products to an individual’s genes. He is the Founder and CEO of Sequencing.com and a good friend of Concierge Medicine Today.

“What would happen if a physician were to begin speaking to a patient’s future potential rather than their past performance?” adds Colby. “Where the practice of medicine may fall short, a story is often found in our DNA that will provide clarity. Instead of waiting for sickness to occur, the clarity provided by a patient’s DNA can empower a Concierge physician to create a personalized plan for optimizing each patient’s health and longevity.”

RELATED STORY

News, Genomics – Waging a New Offensive in Our War Against Alzheimer’s Disease

In this new DocPreneur Podcast Episode, episode 100, we interview a very special physician and guest, Brandon Colby, MD, the founder of Sequencing.com, Evidenza Precision Medicine Advisory Board Member and author of Outsmart Your Genes.

More and more people are getting portions of their genome sequenced through services like 23andMe, Pathway Genomics, or Veritas, to name but a few, whether out of curiosity, for health reasons, or to explore their genetic ancestry. But once that test has been completed, once the analysis has been run, what else can consumers do with their data? In an ideal world they would be able to call up other tests, or to be able to use their information to make more informed lifestyle choices. Or, as my colleague and I considered, even donate it to research.

In this special 100th episode we discuss:

  • What Is Genetic Testing and Why Is It Important to Our Health?
  • What type of different DNA tests are available and how do you know what is accurate and actionable insight?
  • What type of reports are available?
  • What is Precision Medicine?
  • How will the future of patient care be impacted by personal genomics?
  • And so much more!
2concierge dpc precision medicine conference event forum atlanta 2017 2018_colby
Join Us In Atlanta on OCTOBER 27-28, 2017 — Super Early Bird Tickets On Sale Now !

RELATED STORY

OFFICIAL POSITION, STATEMENT: Support For Use of Whole Genome Sequencing in Concierge Medicine

“The genetic revolution has already begun, and it is having far-reaching effects on healthcare right now,” said Brandon Colby, MD. “Our knowledge of how to use this information is increasing at an exponential rate. What this means is that we can now start to integrate genetics into our everyday lives. With comprehensive genetic testing, we launch an innovative strategy against disease, attacking it before it even manifests. Genetic testing, therefore, provides a new counter-offensive in our war against Alzheimer’s, cancer, heart disease, and many other diseases that have plagued our civilization for centuries. This is the most exciting, and potentially groundbreaking, medical development of this century.”

To Learn More, please visit: www.evidenzaprecisionmedicine.com and www.Sequencing.com

To Learn More, please visit:

New CMT MP3 Series– “Clinic Design: EDITOR Matters”

By Michael Tetreault, Editor-in-Chief

June 1, 2017 – If you sat in a chair from the early 90’s, how does that make you feel? If you sat on a brand new chair you hand-picked from a new furniture store … a chair that had a purpose, a design and a relationship with other elements in your practice — how would that make you feel?

Well, your patients are thinking about these things. How do they feel when they see or sit on that old lobby chair? Does the door knob on the entrance of your practice feel old and rattled or modern and solid.

Feelings matter. They are important. Believe it or not, these little things matter, a lot.

RELATED STORY
2017 PHOTO CONTEST “It’s YOUR SHOT!”
Send Us Your Best Concierge Medical OFFICE Design Photos – Click Here …

“First of all – we should ALL expect and have VERY HIGH EXPECTATIONS of treatment when it concerns healthcare, especially when it comes to our family!!!!!” ~Theresa, Missouri | Real Patient inside a Concierge Medicine office | June 2017

You can do better.

Some of the most unusual and yet, simple and incredibly easy things can be fixed, today. These things can make dramatic and positive statements about you, your competence and the care you seek to deliver to your patients.

“If you are resigned to be treated poorly by your doctor and his/her staff … you have no one to blame but yourself. You can leave. You do have options. Why is it that we have such high-standards when we go on vacation to a nice hotel … but yet when it comes to healthcare offices and healthcare delivery we suddenly accept rude and dismissive behavior from staff (and yes, physicians too!) and we lower our expectations and high standards of respect? Why do patients relegate themselves, their loved ones and friends to two and four hour visits filled with consternation and dismay?”

Unfortunately, the majority of healthcare environments today have created a perception in which physicians are unprepared to deliver great care. You never intended for your practice to be stagnant. Physicians today are left to overcome a lot. But what if today, you have the opportunity to show every patient that Clinic Design: Matters … you show them that they, matter.

Create a new perspective for your practice.

As part of a new and special series on the impact of healthcare and the importance and interior design on patient care, DocPreneur Podcast Host and Editor, Michael Tetreault interviews two of healthcare’s most creative interior designers, Mitra Pakdaman, Founder & CEO at LA Healthcare Design in Los Angeles, CA and Cheryl Janis, Principal Designer at Interior Design for Health & Wellness in San Francisco, CA.


Series 1 of 3 | How Interior Design Impacts A Doctor’s Financial Health

mitra
Mitra Pakdaman, Founder & CEO at LA Healthcare Design in Los Angeles, CA

Run Time: 24:51 seconds

Description: Considering the fact that Interior architectural design of medical facilities has undergone a paradigm shift over the past few years, this write-up is intended to inspire our clients and the stakeholders by projecting the growing possibilities in the field of ‘Healthcare Interior Design’, and its potential to help create state-of-the-art establishments.  A study has reported that the US is currently in the midst of an unprecedented healthcare building boom, owing to the improved focus on improving patient, environmental, as well as workforce safety and quality, which has in turn created a need for the creation of optimal physical environments.

Listen to Full Podcast …


Series 2 of 3 | Interior Design for Boutique Clinics

cheryl janis
Cheryl Janis, Principal Designer | “In my thirteen years plus experience of designing boutique healthcare spaces, I’ve seen how a new design creates an overwhelmingly positive experience for patients. As a result, referrals shoot WAY up at an average of 35% and oftentimes much more within the first 6 months of installing the new design. By using a few basic holistic and evidence-based DIY design techniques, this process can begin immediately.”

Run Time: 19:59 seconds

Description: Cheryl Janis teaches doctors and healthcare professionals how to transform their practices into nurturing spaces that increase revenue. Unlike conventional interior designers, Cheryl uses an interdisciplinary approach to design—evaluating the patient experience from the moment they walk through the door until the time they leave, and every step in between.

Listen to Full Podcast …


Series 3 of 3 | The Psychology of Paint Color and its Effect in Healthcare

Run Time: 24:52

Description: It is an undeniable fact that color has the ability to affect the surroundings as well as be affected by the surroundings and the color of light that falls on it. In Interior Design, a color is defined by various terms such as ‘primary’, ‘complimentary’, ‘warm’, ‘cool’, ‘hue’ and ‘tint’, based on several factors that also include shades. In advanced healthcare interior design, the color green is often used to create a calm and relaxing atmosphere, in both residential and medical spaces. Green, similar to blue, is soothing to the eyes, and is often a most preferred option for interior design, given the availability of multiple shades. Designers use the color green as a blend of multiple shades or in combination with other calm and soothing colors, to create a restorative effect.



Additional Concierge Medicine Interior Design Resources

FREE “Color Cure” Course DOWNLOAD
Cheryl’s “Color Cure” Email Course Concierge Medicine Physician listeners is available at www.thecolorcureemailcourse.com

Inside the Course:

  • Lesson 1: What Friggin’ Color Do I Paint These Walls?
  • Lesson 2: Colors That Agitate The Brain
  • Lesson 3: Three Things Wrong With Traditional Color Theories
  • Lesson 4: Reliable Paint Colors That Make Your Life Easier
  • Lesson 5: When Your Office Landlord Freaks Out About A Color

 Enter your email to get started … CLICK HERE >>

thecolorcurebook-_cover-001Cheryl Janis | Principal Designer
Interior Design for Health & Wellness
404 Bryant St., #1008
San Francisco, CA 94107
CherylJanisDesigns.com
cjanis@cheryljanisdesigns.com

Tel. 415.569.8997


To Contact Cheryl, ask questions, download or purchase a copy of her new Book, visit:

http://cheryljanisdesigns.com/the-color-cure-book/

“The Color Cure is amazing. The depth of knowledge Cheryl has and how she easily presents it to create beautiful spaces is truly magical.” ~Dr. Payal Bhandari MD | San Francisco Advanced Health & a Concierge Medicine Today (CMT) Top Doc in Concierge Medicine


Contact LA Healthcare Design | C/O: Mitra Pakdaman, CEO/Founder

9437 S. Santa Monica Boulevard
Beverly Hills, CA 90210
www.lahealthcaredesign.com
mitra@lahealthcaredesign.com

Telephone: 310.614.4402

7083 Hollywood Blvd
Los Angeles, CA 90028
www.lahealthcaredesign.com
mitra@lahealthcaredesign.com

Telephone: 310.614.4402

2017 Concierge Medicine Forum in Atlanta to Showcase “Precision Medicine” Use, Utility and Innovation

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2017 Concierge Medicine Forum in Atlanta to Showcase “Precision Medicine” Use, Utility and Innovation

TOPICS COVERED INCLUDE: Pharmacogenomics; Evidence Based Medicine Utility; Direct Primary Care; Staff Strategies; Retirement/Succession Planning; Genetic/DNA Testing & Reporting; Physician Referrals Using Patient Outcome Data and MORE >> ATLANTA, GA | OCT. 27-28, 2017 | Click Here to Learn More and Register Today >>

ATLANTA, GAConcierge Medicine Today, in partnership with The Direct Primary Care Journal (The DPC Journal), are hosting a 2-day innovative healthcare delivery and precision medicine Forum in Atlanta, GA on Friday, October 27 and Saturday, October 28, 2017 entitled CMT’s 2017 Concierge Medicine Forum. In addition to serving as a “think tank” for  the broader industry in uncovering emerging trends that could improve the lives of today’s physicians and their patients, the two-day Forum will also address current trends that are having an impact on the quality of health care today.

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Listen to Dr. Evan Allen’s Journey and Participation In Hollywood Documentary “Eating You Alive”

Bringing together leaders from such major healthcare, technology and Precision Medicine brands including Sequencing.com, Doctor Evidence, Evidenza Precision Medicine, OneOme®, Boston Heart Diagnostics Corporation, and Epigenomics, among other innovative brands in healthcare, for a discussion about emerging trends that are helping reshape the healthcare in the personalized medicine industry.

JOIN A WIDE ARRAY of INNOVATIVE HEALTHCARE DELIVERY VOICES, Including: Jim Eischen, Esq., Dr. Dean McElwain, OneOme, Dr. Jeannette McCarthy, Matthew Zimmerman, Dr. Brandon Colby and MORE … WELCOME: PHYSICIANS, STAFF, EXECUTIVES and OTHERS IN ATLANTA at the 2017 Concierge Medicine FORUM – Register Here to Reserve Your Seat … VISIT: www.ConciergeMedicineFORUM.com

OCT 2017, Faculty Member | Dr. Todd Feinman, Advisory Board Member at Evidenza Precision Medicine and the Chief Medical Officer and co-founder of Doctor Evidence

“Personalized application of evidence-based decisions should be the norm, and companies should provide the technology to access the most up-to-date, patient-specific evidence for a given therapeutic area or intervention, so that physicians and patients can decide together the most effective course of treatment,” says Dr. Todd Feinman, Advisory Board Member at Evidenza Precision Medicine and the Chief Medical Officer and co-founder of Doctor Evidence. “Concierge Doctors, known to be innovative and patient-centered care, are in a unique position to take advantage of the growing number of personalized data resources matched to patient profiles and preferences to improve patient care.”

RELATED STORY | Podcast
(NEW, LISTEN) CEO of Red Hot Healthcare PODCAST Talks DPC on Episode 17: “Doctoring From The Good ‘Ol Days” ~Dr. S. Qamar, M. Tetreault, Editor

HOTEL DISCOUNTS AVAIL. We Have Arranged DEEPLY Discounted Room Rates & Amenities At Three (3) CONVENIENT Hotels In And Around North Atlanta [and close to our venue, of course] For Our Visiting Atlanta FORUM Guests & PHYSICIANS — Concierge Medicine today has negotiated room Rates as low as $66/night for our CONCIERGE MEDICINE FORUM PHYSICIAN ATTENDEES, guests and TRAVELERS. CLICK HERE >>
During the two-day forum at the Forsyth Conference Center, a few miles north of Atlanta, GA, attendees will explore and discuss where the industry is headed and how today’s innovations are shaping future healthcare solutions. Specific focus areas include: Functional Medicine; Personal Genomics and Anti-aging/Age Management Medicine; How Concierge Doctors Use Actual Medical Outcomes Data to Refer Their Patients to Qualified Surgeons and Hospitals across the U.S.; the practical application of Evidence Based Medicine; Concierge Medicine growth and startup strategies; Pharmacogenomics; Concierge Medicine Physician Retirement and Succession Planning; Marketing and Patient Retention; Entrepreneurial Growth Concepts in Healthcare used by Physicians; Precision Medicine’s utility inside primary care and family medicine; Genetic Predisposition Testing; Direct Primary Care; Reversing Insurance Denials using data; the political and legal future of the industry and how physicians can empower their local communities and patients to make more informed decisions.

ATLANTA, GA | OCT. 27-28, 2017 | Click Here to Learn More and Register Today >> CLICK HERE >>
Join Us In Atlanta on OCTOBER 27-28, 2017 — Super Early Bird Tickets On Sale Now ! CLICK HERE >>

“At Concierge Medicine Today, we are committed to identifying and exploring innovative new solutions to enhance the healthcare experience for physicians and their patients,” Concierge Medicine Today’s editor Michael Tetreault said. “Hospital systems, C-Suite level at insurance companies, clinical research and technology firms and others are interested in what is happening in the field of Concierge Medicine. They know Concierge doctors are early adopters of strategies and solutions. This year’s Forum is about showcasing new ideas brought together in one place by some of the brightest minds and industry-leading precision medicine brands, health and technology futurists, and innovative Concierge Medicine physicians that will share with attendees what the future of healthcare looks like. How we can all play a role in helping people on their path to better health is what this Forum is all about.”

RELATED STORY | New Podcast
EP. 23 | Learn More About “Franchising” Concierge Medicine

The two-day Forum in Atlanta, GA is also aimed at establishing a collaborative platform for physicians and industry representatives from various service areas to brainstorm new ways to impact the future of how patients manage their health and access convenient, affordable and relational physicians across international borders and the United States.

“We want to equip, inform and move physicians down a path to where they want to go in their specific career,” said Michael Tetreault, Editor-in-Chief of Concierge Medicine Today and The Direct Primary Care Journal. We want them to apply what they hear and learn so that when they return home they can do these things and effect change in their communities first thing Monday morning. Not only does this application make all the difference now, it will prepare physicians for the future.”

RELATED STORY | Precision Medicine | Podcast
LISTEN (All-New) The Emerging 3rd Model in Private, Direct Medicine … “Brand X”

Early Bird Registration Sale Avail. >>

Speakers at the 2017 Concierge Medicine Forum in Atlanta include: Evidenza Precision Medicine Advisory Board Member and Sequencing.com Founder, Brandon Colby, MD, a world leader in the field of Predictive Medicine, a groundbreaking medical specialty that combines comprehensive genetic testing with personalized prevention based upon your genes; Dr. Todd Feinman also an Advisory Board Member with Evidenza Precision Medicine and Direct Primary Care and is the Chief Medical Officer and co-founder of Doctor Evidence; James J. Eischen, Jr., Esq., of McGlinchey Stafford LLP, a seasoned health care attorney within the firm’s Health Care and Business Transactions practice groups; Jeanette McCarthy, PhD., Associate Professor at Duke University and The University of California San Francisco; Dr. Rob Lamberts, a Direct Primary Care (DPC) physician who founded his own practice, will discuss keeping care affordable, avoiding unnecessary care and aggressively maximizing the health of subscribed patients; Ryan Gregg, Ph.D., Medical Science Liaison at OneOme® will discuss the utility and benefits of pharmacogenomic testing; Concierge Medicine Today and The Direct Primary Care Journal’s Editor and Publisher, Michael Tetreault and Catherine Sykes; as well as speakers from across the Concierge Medicine and the Precision Medicine landscape.

RELATED STORY | New Podcast
Ep. 53 | “Meet Chrissy Larsen, Digital Health & Wellness Tech Visionary and Founder/CEO at Why The Health Not?”

OCTOBER 27-28, 2017 | Attend Six (6) General Sessions, 6 to 8 Learning Labs with Two Edu. Tracks (Physician Business + Precision Medicine/EBM) and so much more | Join Us In Atlanta on OCTOBER 27-28, 2017 — Super Early Bird Tickets On Sale Now >> CLICK HERE To Register Now >>

About Concierge Medicine Today

Concierge Medicine Today (CMT) is a news organization and the Concierge Medicine industry’s oldest national trade publication for the Concierge Medicine and Membership Medicine marketplaces. Its website is the online destination for businesses, consumers, physicians, legislators, researchers and other stakeholders to learn about the history of this industry, various business aspects of the marketplace, trends, breaking news and more that drives the conversation that Concierge Medicine and free market healthcare delivery is creating on a national and international level. To learn more, visit www.ConciergeMedicineToday.com

EDITOR: “You have to define what “exceptional” means …

“Consolaré offers an alternative to the traditional business model of the medical practice. I only work with a limited number of members. This allows me to know you on a personal basis and understand your unique health concernss.” Carrie Bordinko, MD of Paradise Valley, AZ.

“Gain some customer service experience– try a service industry job as these skills are not taught in med school. Moving into Concierge Medicine is not solely about providing excellent medical care without the restraints of insurance industry mandates. You have to also appreciate the lost art of customer service so long ago forgotten when visiting a healthcare institution. Many times my clients (notice I do not use the word “Patients”) have noted why they refer their friends to my practice. It is the attention to detail, always delivering exactly what is promised and then some, and keeping their unique needs positioned first with a flexibility to offer new programs or meet needs as quickly as they are identified. This is the cornerstone of customer service.” ~ Dr. Carrie Bordinko, Consolaré, Paradise Valley, AZ

By Michael Tetreault, Editor-in-Chief

Editor-In-Chief, Michael Tetreault
Editor-In-Chief, Michael Tetreault

We’ve spent a lot of time, a LOT of time this year, talking with successful physicians and exceptionally trained and well-equipped staff who know precisely what it takes to make a lasting impression on subscription-based patients. Not only do their faces show their satisfaction, but so does their community. Patient subscribers are voting with their pocketbooks and rewarding hard work when its is given.

What do all of these physicians have in common?

They’ve built systems, processes and redundancies inside their practice that has taken the level of patient service to an entirely new level. To say that many of these Concierge Medicine Clinics are providing exceptional care … is an understatement. What you might be surprised at is that it isn’t that difficult. It doesn’t take a lot of money and all it has really cost these doctors is their time.

staff medicine medical book admin nurse
All-New Book! On Sale Now — $19.95

“If you provide anything less than exceptional patient service for your Concierge Medicine patients, you’re wasting time, creating extra work for and frustrating your patients, staff, suppliers and yourself,” says one of Texas’ most well-known Concierge Physicians in a recent radio interview. “Smart businesses outside of healthcare have customers. So do we. We put in our time, our emotion and our mental strength into our customers and it’s about time we start operating like a business. We have every advantage now that we’re free from a lot of the administrative burdens most traditional medical practices have. There’s simply no reason why we cannot make the extra effort to serve our patients now.”

The basic premise of patient [customer] service training in many medical practices, whether they’re membership-based or not, comes with the best of intentions. The doctor has a staff meeting about patient service, and the service improves for a few days or weeks and then it drops to mediocre levels again. Consistent reminders don’t come because you’re a busy doctor and you have a lot of other responsibilities on your mind.

“Patients deserve to be involved in their care and receive the valuable service of planning for optimal health with the guidance of a family physician who is dedicated to the care of the patient.” ~Dr. Brian Nadolne, MD, Marietta, GA

So what can Doctors do to continually improve their patient care and customer service? At the end of the year, month or quarter (dependent on your billing cycle or patient contract), the patient will ultimately choose and deliver a clear message (think report card) to you and your staff and the business [i.e. practice] as to how they thought you did in the recent past. What do you think your patient retention will be in the coming year? 20% attrition? How about 10% attrition? Why not strive for 3% attrition? What if we took on that expectation? Is it even possible? The answer is yes, it is … !

Join Our Book Club … and Click Here to Learn More About DocPreneurship and Educational Resources Available to Subscription-based Healthcare Practitioners … Each Month, You Will Receive A Peer-Recommended Business Book [Hardcover or Softcover] and accompanying eJournal with action steps you can take to help your practice thrive. LEARN MORE …
Today we’ll provide you with three simple insights.

1. The Experience Begins in the Parking Lot.

Guests coming to Disney World are excited about seeing Mickey Mouse, or a Princess. They can’t wait to be a part of the magic inside the parks. There’s only one problem…  Who is the first face Guests see at Disney World?

Believe it or not, parking matters. So does signage, nameplates and having a sense of respect and humor also. If there is a sign in the parking lot that gives the doctor the best spot … what/who does that tell curious patients who that Clinic is putting first?

“My vision is to cultivate a personal Patient – doctor relationship amidst a bustling urban community where impersonal professional relationships are the norm. Our practice strives to deliver quality medical care with an emphasis on evidence based medicine, open communication, easy accessibility, and a focus on customer service. These benefits can lead to an overall improvement in how healthcare is delivered and may ultimately improve outcomes.”  ~Dr. Edward Espinosa Buckhead Concierge Internal Medicine, Atlanta, GA

If you want to make a difference in your community and possibly the world, give your patients and the people you care about appropriate painted parking lot lines, updated handles on doors, updated paint, rails next to steps, and specific applications they can easily follow. You might not think these things matter … but they do, they really, really do!

To add to that, challenge them to do something. As we’ve all seen in healthcare, it’s not safe to assume that people automatically know what to do with what they’ve been taught. Why is it when you tell someone to take their medication or exercise and a few weeks later you follow up and find out your instructions haven’t been followed? The Patient-Physician relationship is a perfect example. How many people follow your advice 100% of the time every time. Their trust needs to be earned, regardless of how long you’ve been treating them. They need specific direction. This is hard. This requires an extra step in preparation. But this is how people grow. This is exactly what great physicians have shared with us that has taken their practice from ‘good to great.’

At the end of the day, it’s application that makes all the difference. Truth isn’t helpful if no one understands or remembers it. How many people do you think remember the parking lot?

2. De-clutter the Office, Fast!

NEW RELEASE, ON SALE! -- The Doctor's Guide to Concierge Medicine (400+ pages of industry insight plus, over two dozen physician contributions compiled in one book) -- On Sale $129.95 (Reg. $189.95)
NEW RELEASE, ON SALE! — The Doctor’s Guide to Concierge Medicine (400+ pages of industry insight plus, over two dozen physician contributions compiled in one book) — On Sale $129.95 (Reg. $189.95)

Settings create first impressions. Why is it that the phone is right next to the lobby? Move it to the back? No one wants to hear your staff leave voicemails for other patients. First impressions are REALLY important. For example, if you’re a Pediatric Concierge Physician (and many are), when parents see that you have created an appealing setting for their children, then they trust you with their child even more. Think of it as … ‘We value your kids like we value ours.’

Every physical environment communicates something. There aren’t any neutral ones. What do you do when people visit your home? You clean! When you have junk, that communicates that you are expecting the same old people. You don’t clean the house for family.

“A business that looks orderly says to your customer that your people know what they are doing.” E-Myth by Michael Gerber

You must remove every possible obstacle from the path of the disinterested, suspicious, here-against-my-will, would-rather-be-somewhere-else, guests.

If you don’t see a mess, if you aren’t bothered by clutter, you need to make sure there is someone around you who does see it and is bothered by it. An uncomfortable or distracting setting can derail the patient experience before it begins.

The messages your practice environment from the parking lot, shrubbery to the cleanliness of the bathroom and organization of the administrative area has the potential to trump your primary message, relationship-oriented patient care. This is exactly where you should shine. If your practice is over the price point of $2,500 per year, it’s even more important to get this right. If people are gonna say ‘Concierge Medicine provides exceptional and expensive care …’ your practice should be a walking, talking, amazing example of that and you should be proud of it, because your colleagues who’ve learned this already are.

“Every visit is on time; you are not waiting. If you are ill and come in the morning, you are always able to be seen the same day. And I don’t mean ‘squeezed in.’ I mean seen in a relaxing comfortable visit. You are not seen for five minutes with a practitioner saying, ‘Tell me your problem,’” but is rushed because five more people are waiting. When patients call at 10 o’clock on a Saturday night, they get their doctor on his cell phone — not an answering service, not a doctor who is covering for the weekend. It is their own doctor. He knows them. He doesn’t have to go back to a computer and say, ‘I see here that three years ago, you had pneumonia and we prescribed Cipro.’  When you have that number of patients,” says Roberta Greenspan of Specialdocs. ”You know your patients.”

marketing md book ad3. Train Your Team By Involving Patient Insight More.

Do not rely on the absence of patient complaints as the way you determine the level of service your practice provides. People will vote with their feet and their pocketbook. So, even in this new world of social media a large number of people who are disappointed with a doctor won’t complain to anyone, they just leave and never return. You have to define what “exceptional” means then train and remind your staff of the definition.

Customer service, as described by some physicians, is the number one way to grow [this type of] practice.

Satisfied patients are . . . satisfied. If someone else has a little better price or opens a medical practice that’s a bit more convenient, they’re gone. Especially the 25-45 age demographic. Just think of it, if your goal is a satisfied patient, even if you and your staff do everything perfectly, the best you’ll get is a satisfied patient — that’s your goal.

As a doctor, it’s your responsibility to offend people with the truth of medicine. That’s one reason many doctors have staff that work very hard NOT to offend them in the parking lot, the stairs, at the check-in window or lobby, or in the early minutes in the examination room.

You want people to come back in the following days, weeks or months for another round of offending. Present the truth of medicine in uncompromising terms, rally hard against couch potatoes, and tackle the most emotionally charged topics in their lives, while providing an “environment” where people feel cared for.

Patient satisfaction isn’t good enough. Your patient/customer service expectations need to be exceptional, and you need to create not just satisfied customers, but happy, loyal patients.

Example of one Concierge Medicine Physician Office --
Example of one Concierge Medicine Physician Office — http://www.choicephysicianssfl.com/

Don’t keep your standards a secret. Ask for insight now, not later.

The Doctor’s Guide to Concierge Medicine (nearly 400 pages of industry insight plus, over two dozen physician contributions compiled in one book) — On Sale $129.95 (Reg. $189.95)

Don’t think that you show your commitment to exceptional customer service by making up slogans about it. Let your staff and patients know what your service expectations are.

“Patients were skeptical and reluctant because of how accessible and convenient the service was. They expected to be kept waiting on hold. Some seemed puzzled by the fact that when they called I answered the phone and knew who they were. One patient even inquired as to how come they only had one form to fill out.” ~Raymond Zakhari, NP and CEO of Metro Medical Direct, New York

The key is that if you do ask for input from your patients while they’re still inside the walls of your practice, in the moment. You need to act when you get it. Whether it’s a good comment or a complaint, every patient/customer who gives you feedback needs to get a response.

One of the most important reasons for sharing your patient/customer service expectations with your patients while they are still inside the walls of your building is that it puts your staff on the “hot seat” … and, if they feel they haven’t gotten exceptional patient/customer service, now’s the time to ‘make it right.’ If you don’t, it’s likely they will “REVIEW” your practice on sites like YELP, GOOGLE, Vitals or HealthGrades.

When you have your entire team trained and you always remind them of your expectations, you need to make sure every new employee gets the same initial customer service training that your entire team received.

Your current template medical practice is perfectly designed to produce the results you are currently getting. But did you know that nearly 100% of every Membership Medicine Clinics say they need more patients?

Dr. Tiffany Sizemore-Ruiz, physician, author and blogger. Dr. T is known for giving a little tough love, but she cares immensely for her patients. She truly treats every patient as if they were a family member, and will always give advice based upon that ideal. Tel: 954.523.4141
Dr. Tiffany Sizemore-Ruiz, physician, author and blogger. Dr. T is known for giving a little tough love, but she cares immensely for her patients. She truly treats every patient as if they were a family member, and will always give advice based upon that ideal. Tel: 954.523.4141

The best thing you can do to show every new employee your commitment to patient/customer service is to train them about your patient/customer service expectations on Day 1. Any time your staff provides less than exceptional patient/customer service it’s your fault.

“Being a good physician is not just about knowing how to diagnose and treat disease. Honestly…that’s what books and studying is for. Being a good doctor entails earning the trust of your patients by being honest and forthcoming. It means knowing how to communicate effectively while still remaining sympathetic. It requires you, first and foremost, to be a human being. It honestly bothers me that young doctors feel like they have to “know everything” to be a great physician. Put down the damn book and go talk to your patient. Be a friggin human being. Be a friend. Its really that simple.” ~ Tiffany Sizemore-Ruiz, D.O. of Choice Physicians of South Florida.

How can this be? It’s simple, either you haven’t trained or reinforced this training properly.

One doctor in New Jersey said … “You either have a workload issue or a workforce issue? If you’re not committed to providing exceptional patient/customer service for your patients, your practice will never achieve its full potential.”

When Concierge Medicine Doctors become committed to exceptional patient/customer service, you may stumble from time to time, but when you do, you’ll still be providing great patient/customer service. The added benefit to providing exceptional service is that when you or your staff do stumble, your patients will be much more likely to forgive you.

In summary, it is natural to assume that what worked in the past will always work. But, of course, that way of thinking is lethal. And the longer it goes unchallenged, the more difficult it is to identify and eradicate. Every innovation has an expiration date.

EVENTS: Physicians Convene in Atlanta to Learn About Precision Medicine, Genomics, Concierge Medicine and Other Innovative Healthcare Delivery Happenings, October 2017

2017 Concierge Medicine Forum in Atlanta to Showcase “Precision Medicine” Use, Utility and Innovation

TOPICS COVERED INCLUDE: Pharmacogenomics; Evidence Based Medicine Utility; Direct Primary Care; Staff Strategies; Retirement/Succession Planning; Genetic/DNA Testing & Reporting; Physician Referrals Using Patient Outcome Data and MORE >> ATLANTA, GA | OCT. 27-28, 2017 | Click Here to Learn More and Register Today >>

ATLANTA, GAConcierge Medicine Today, in partnership with The Direct Primary Care Journal (The DPC Journal), are hosting a 2-day innovative healthcare delivery and precision medicine Forum in Atlanta, GA on Friday, October 27 and Saturday, October 28, 2017 entitled CMT’s 2017 Concierge Medicine Forum. In addition to serving as a “think tank” for  the broader industry in uncovering emerging trends that could improve the lives of today’s physicians and their patients, the two-day Forum will also address current trends that are having an impact on the quality of health care today.

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Bringing together leaders from such major healthcare, technology and Precision Medicine brands including Sequencing.com, Doctor Evidence, Evidenza Precision Medicine, OneOme®, Boston Heart Diagnostics Corporation, and Epigenomics, among other innovative brands in healthcare, for a discussion about emerging trends that are helping reshape the healthcare in the personalized medicine industry.

JOIN A WIDE ARRAY of INNOVATIVE HEALTHCARE DELIVERY VOICES, Including: Jim Eischen, Esq., Dr. Dean McElwain, OneOme, Dr. Jeannette McCarthy, Matthew Zimmerman, Dr. Brandon Colby and MORE … WELCOME: PHYSICIANS, STAFF, EXECUTIVES and OTHERS IN ATLANTA at the 2017 Concierge Medicine FORUM – Register Here to Reserve Your Seat … VISIT: www.ConciergeMedicineFORUM.com

OCT 2017, Faculty Member | Dr. Todd Feinman, Advisory Board Member at Evidenza Precision Medicine and the Chief Medical Officer and co-founder of Doctor Evidence

“Personalized application of evidence-based decisions should be the norm, and companies should provide the technology to access the most up-to-date, patient-specific evidence for a given therapeutic area or intervention, so that physicians and patients can decide together the most effective course of treatment,” says Dr. Todd Feinman, Advisory Board Member at Evidenza Precision Medicine and the Chief Medical Officer and co-founder of Doctor Evidence. “Concierge Doctors, known to be innovative and patient-centered care, are in a unique position to take advantage of the growing number of personalized data resources matched to patient profiles and preferences to improve patient care.”

RELATED STORY | Podcast
(NEW, LISTEN) CEO of Red Hot Healthcare PODCAST Talks DPC on Episode 17: “Doctoring From The Good ‘Ol Days” ~Dr. S. Qamar, M. Tetreault, Editor

HOTEL DISCOUNTS AVAIL. We Have Arranged DEEPLY Discounted Room Rates & Amenities At Three (3) CONVENIENT Hotels In And Around North Atlanta [and close to our venue, of course] For Our Visiting Atlanta FORUM Guests & PHYSICIANS — Concierge Medicine today has negotiated room Rates as low as $66/night for our CONCIERGE MEDICINE FORUM PHYSICIAN ATTENDEES, guests and TRAVELERS. CLICK HERE >>
During the two-day forum at the Forsyth Conference Center, a few miles north of Atlanta, GA, attendees will explore and discuss where the industry is headed and how today’s innovations are shaping future healthcare solutions. Specific focus areas include: Functional Medicine; Personal Genomics and Anti-aging/Age Management Medicine; How Concierge Doctors Use Actual Medical Outcomes Data to Refer Their Patients to Qualified Surgeons and Hospitals across the U.S.; the practical application of Evidence Based Medicine; Concierge Medicine growth and startup strategies; Pharmacogenomics; Concierge Medicine Physician Retirement and Succession Planning; Marketing and Patient Retention; Entrepreneurial Growth Concepts in Healthcare used by Physicians; Precision Medicine’s utility inside primary care and family medicine; Genetic Predisposition Testing; Direct Primary Care; Reversing Insurance Denials using data; the political and legal future of the industry and how physicians can empower their local communities and patients to make more informed decisions.

ATLANTA, GA | OCT. 27-28, 2017 | Click Here to Learn More and Register Today >> CLICK HERE >>
Join Us In Atlanta on OCTOBER 27-28, 2017 — Super Early Bird Tickets On Sale Now ! CLICK HERE >>

“At Concierge Medicine Today, we are committed to identifying and exploring innovative new solutions to enhance the healthcare experience for physicians and their patients,” Concierge Medicine Today’s editor Michael Tetreault said. “Hospital systems, C-Suite level at insurance companies, clinical research and technology firms and others are interested in what is happening in the field of Concierge Medicine. They know Concierge doctors are early adopters of strategies and solutions. This year’s Forum is about showcasing new ideas brought together in one place by some of the brightest minds and industry-leading precision medicine brands, health and technology futurists, and innovative Concierge Medicine physicians that will share with attendees what the future of healthcare looks like. How we can all play a role in helping people on their path to better health is what this Forum is all about.”

RELATED STORY | New Podcast
EP. 23 | Learn More About “Franchising” Concierge Medicine

The two-day Forum in Atlanta, GA is also aimed at establishing a collaborative platform for physicians and industry representatives from various service areas to brainstorm new ways to impact the future of how patients manage their health and access convenient, affordable and relational physicians across international borders and the United States.

“We want to equip, inform and move physicians down a path to where they want to go in their specific career,” said Michael Tetreault, Editor-in-Chief of Concierge Medicine Today and The Direct Primary Care Journal. We want them to apply what they hear and learn so that when they return home they can do these things and effect change in their communities first thing Monday morning. Not only does this application make all the difference now, it will prepare physicians for the future.”

RELATED STORY | Precision Medicine | Podcast
LISTEN (All-New) The Emerging 3rd Model in Private, Direct Medicine … “Brand X”

Early Bird Registration Sale Avail. >>

Speakers at the 2017 Concierge Medicine Forum in Atlanta include: Evidenza Precision Medicine Advisory Board Member and Sequencing.com Founder, Brandon Colby, MD, a world leader in the field of Predictive Medicine, a groundbreaking medical specialty that combines comprehensive genetic testing with personalized prevention based upon your genes; Dr. Todd Feinman also an Advisory Board Member with Evidenza Precision Medicine and Direct Primary Care and is the Chief Medical Officer and co-founder of Doctor Evidence; James J. Eischen, Jr., Esq., of McGlinchey Stafford LLP, a seasoned health care attorney within the firm’s Health Care and Business Transactions practice groups; Jeanette McCarthy, PhD., Associate Professor at Duke University and The University of California San Francisco; Dr. Rob Lamberts, a Direct Primary Care (DPC) physician who founded his own practice, will discuss keeping care affordable, avoiding unnecessary care and aggressively maximizing the health of subscribed patients; Ryan Gregg, Ph.D., Medical Science Liaison at OneOme® will discuss the utility and benefits of pharmacogenomic testing; Concierge Medicine Today and The Direct Primary Care Journal’s Editor and Publisher, Michael Tetreault and Catherine Sykes; as well as speakers from across the Concierge Medicine and the Precision Medicine landscape.

RELATED STORY | New Podcast
Ep. 53 | “Meet Chrissy Larsen, Digital Health & Wellness Tech Visionary and Founder/CEO at Why The Health Not?”

OCTOBER 27-28, 2017 | Attend Six (6) General Sessions, 6 to 8 Learning Labs with Two Edu. Tracks (Physician Business + Precision Medicine/EBM) and so much more | Join Us In Atlanta on OCTOBER 27-28, 2017 — Super Early Bird Tickets On Sale Now >> CLICK HERE To Register Now >>

About Concierge Medicine Today

Concierge Medicine Today (CMT) is a news organization and the Concierge Medicine industry’s oldest national trade publication for the Concierge Medicine and Membership Medicine marketplaces. Its website is the online destination for businesses, consumers, physicians, legislators, researchers and other stakeholders to learn about the history of this industry, various business aspects of the marketplace, trends, breaking news and more that drives the conversation that Concierge Medicine and free market healthcare delivery is creating on a national and international level. To learn more, visit www.ConciergeMedicineToday.com

AUDIO | Education | “What Is Whole Genome Sequencing?” | August 2017

Peer-to-Peer (Physician-to-Physician) Genetic Counseling & Education Available with our faculty in OCTOBER. REGISTER NOW … Join Us In Atlanta on OCTOBER 27-28, 2017 — Super Early Bird Tickets On Sale Now ! http://www.ConciergeMedicineFORUM.com

Within a couple of years, Concierge Medicine Today projects that whole genome sequencing will be widely used by [Concierge] Physicians in the daily clinical care of their patients. In fact, according to a year-long poll of CMT’s Physician readers, advancements and education about Genetic Testing and the use of Evidence-Based Medical Outcome Data rank as the most important educational subject matters by our readers.

RE: NEXUS 2 IS THE VERY FIRST GENETIC TEST THAT HAS SEAMLESS UPGRADE PATH TO WHOLE GENOME SEQUENCING.

Dear Concierge Medicine Today Physician Readers/Subscribers:

CLICK HERE TO VIEW SAMPLE Genetic REPORTS — Physician Reports Included (Sample): View Genetic Report || Patient Reports Included (Sample): View a sample Wellness & Longevity Genetic Report Tailored to Patients

Every once in a while we come across a topic that can shape the way Physicians interact with patients. Genomics and DNA Testing is one of those topics.

In a recent interview we conducted a few weeks ago, the Physician noted “There’s no correlation between knowing what’s next and being prepared for what’s next. So, how do you prepare for the next season when you can’t see what’s coming?”

Within a couple of years, Concierge Medicine Today projects that whole genome sequencing will be widely used by [Concierge] Physicians in the daily clinical care of their patients. In fact, according to a year-long poll of CMT’s Physician readers, advancements and education about Genetic Testing and the use of Evidence-Based Medical Outcome Data rank as the most important educational subject matters by our readers.

RELATED STORY
Listen | AUDIO | Education | “What Is Whole Genome Sequencing?” | August 2017

Whole Genome Sequencing used by Concierge Doctors empowers them to move purposefully in a predetermined direction on behalf of their patients. Many Physicians make patient care decisions based upon a patient’s insurance plan coverage (56%), decisions which can impact a patients health, lifestyle and dreams.

These are important educational topics we want to discuss now rather than later.

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2017 Concierge Medicine Forum in Atlanta to Showcase “Precision Medicine” Use, Utility and Innovation

In an effort to provide access to the very latest in the future of healthcare delivery, Concierge Medicine Today has partnered with Evidenza Precision Medicine to provide access to its array of innovative and technology-forward services. These services include: Whole Genome Sequencing and genetic testing, customized evidence-based medical outcomes data reports for making treatment and diagnostic decisions as well as overturning insurance denials, access to information on quality data of Physicians and facilities along with other innovative technology services designed to keep personalized medicine on the cutting edge of quality care. We are excited about this partnership and you will be hearing more about Evidenza in the very near future.

The NEXUS 2, The Very First Genetic Test That Has A Seamless Upgrade Path To Whole Genome Sequencing.

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OFFICIAL POSITION, STATEMENT: Use of Quality Scores for Hospitals and Surgeons based on Medical Performance and Evidence-Based Medical Outcomes.

To introduce its service offering, Evidenza has partnered with Sequencing.com to offer CMT Physician subscribers and their patients a unique opportunity to sample their genetic testing services with a low-cost genetic test offering.

Join Us In Atlanta on OCTOBER 27-28, 2017 — Super Early Bird Tickets On Sale Now !

Nexus® 2 is the very first genetic test solution that has a seamless upgrade path to whole genome sequencing. This advanced microarray genetic test profiles thousands of genes. The genetic data is then analyzed using Sequencing.com’s Healthcare Pro app and Wellness & Longevity apps. The Healthcare Pro app generates a genetic report designed by Physicians, for Physicians in order to provide clear solutions for optimizing wellness and longevity.

The patient owns, controls, and has exclusive access to their genetic data – there is no third-party access, use or monetization of the data. Included with both Whole Genome Sequencing and Nexus® 2 testing is HIPAA-compliant, secure storage of the genetic data and genetic reports at Sequencing.com. Your practice will also receive secure access to view the genetic data and reports for all of your patients who have had the Whole Genome or Nexus® 2 testing.

“Where the practice of medicine may fall short, a story is often found in our DNA that will provide clarity. Instead of waiting for sickness to occur, the clarity provided by a patient’s DNA can empower a Concierge physician to create a personalized plan for optimizing each patient’s health and longevity.” — LISTEN TO FULL INTERVIEW HERE …

For those physicians who would like to try the test out on themselves and plan to attend CMT’s 2017 Concierge Medicine Forum, there will be a time set aside for you to have a special session with Dr. Brandon Colby, to walk through the report and its implications with you.

The Nexus® 2 genetic test is offered as a special CMT/Evidenza introductory offering at $399 per test. This includes the saliva collection kit, comprehensive reports and lifetime HIPAA-compliant storage of the data.

OCTOBER 27-28, 2017
All-New, Genetic Education & Genetic Counseling Available At The 2017 Concierge Medicine FORUM in Atlanta, GA

For those Physicians who would like to try the test out on themselves and plan to attend CMT’s 2017 Concierge Medicine Forum, there will be a time set aside for you to have a special session with Dr. Brandon Colby, to walk through the report and its implications with you.

Dr. Colby is the founder of Sequencing.com and the author of the book Outsmart Your Genes. If you do not plan to attend the conference, you will have access to a Genetic Counselor for a walk through of the reports through a secure, remote conference call/screen share session.

Click Here to Learn More … | Inquire About Saliva Test Kits(s) …

Its easy to get started. Simply order a saliva sample collection kit to be used for yourself or for your patients. To participate in this special offering, please email or call info@evidenzaprecisionmedicine.com. For more information on Evidenza and its services, please call 1 (866) 562-1562.

We look forward to seeing you at CMT’s 2017 Concierge Medicine Forum in Atlanta!

Sincerely,

~Michael Tetreault, Editor | Concierge Medicine Today

Please note: While you will may gain insights into correlations between your genetics and disease, metabolism, and general state of health – this service is not intended to be used to diagnose, treat, or cure a medical condition.

EDITOR: The Six Habits of Self-Made Concierge Doctors

DocPreneur THOUGHTS 2016

By Michael Tetreault, Editor-In-Chief

Do You Have What It Takes?

 

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  Peer Recommended Concierge Medicine Resources, 2017

Updated: AUG 29, 2017 – The editor’s at Concierge Medicine Today (www.ConciergeMedicineToday.com), asked some of the industry’s leading physicians and business owners, ‘what are the traits of a concierge doctor [or direct-pay] physician business owner?’

 

From the onset, the idea of starting or even moving your medical practice into this marketplace seems inspiring but also intimidating. Scholars, physicians, business experts and venture capitalists say concierge medicine is a growing industry. But, as we’ve learned over the years, the best concierge [and direct-pay] doctors share a collection of characteristics, from the ability to tolerate risk, treating 5 to 9 patients per day, risking reputation over reward to passion and self-belief in a niche-industry.

Tenacity.

To begin, physicians explained this process as a marathon, not a race. More of an ultra-marathon really, dependent upon which individuals you might talk to. Nonetheless, you have to be able to live with uncertainty and push through a crucible of challenges and obstacles for a couple of years.

tiffanyruizmd“I received a phone call the other day from a physician in Winter Park Florida,” says Tiffany Sizemore-Ruiz, D.O. of Choice Physicians of South Florida. “She was calling just to thank me for answering her questions about concierge medicine a few months ago, and encouraging her to start her own concierge practice. Today, her practice is thriving and she said that ‘she is happy with her schedule, her life, and being able to practice medicine that way it is meant to be practiced.’ I was so happy to hear that I helped a fellow physician and colleague, and even more happy to hear that she was doing so well!”

Dr-Jeffrey-S-Gorodetsky“The conversion process is not an easy one,” said Jeffrey S. Gorodetsky, M.D. of Stuart, FL. “My staff and I are cognizant of the fact that we must consistently communicate the benefits of this choice in care, with the challenge to increase my concierge numbers and convert my non-concierge patients.”

The Doctor’s Guide to Concierge Medicine and DPC (nearly 400 pages of industry insight plus, over two dozen physician contributions compiled in one book) — On Sale $129.95 (Reg. $189.95)
The Doctor’s Guide to Concierge Medicine and DPC (nearly 400 pages of industry insight plus, over two dozen physician contributions compiled in one book) — On Sale $129.95 (Reg. $189.95)

Passion.

thornburg-2“If you possess excellent communication skills, around the clock dedication and the desire to promote optimal health in pursuit of excellent medicine, then concierge medicine is for you. It’s the best career choice I’ve ever made.” ~Brian Thornburg, MSM, DO, PA, FAAP Innovative Pediatrics

Second, it’s commonly presumed that doctors who enter concierge medicine are driven to do so by money. What most doctors who’ve been there and done that will tell you is … ‘I’m fueled by a passion to help my patients. I’m now allowed the opportunity to problem-solve and make life a little easier, better and cheaper for my patients.’

Managing Fear, Uncertainty and Potential Failure.

“The doctor of the future will no longer treat the human frame with drugs, but rather will cure and prevent disease with nutrition.”  ~Thomas Edison

Third, the ability to successfully manage fear. Risk-taking goes with the territory when you talk about concierge medicine with most physicians, consultants and staff. ‘I don’t think my patients are going to like this,’ most say. But your ability to withstand the pressure and overcome the obstacles of uncertainty and potential failure and see the other side before others do is what makes a successful concierge [direct-pay] physician, notes one industry consultant. He sees that the ability for doctors to control their doubt and fear as the most important trait of all.

Vision and Task-Specific Confidence.

carrieBordinko2012“In selecting only a small population of clients and providing dedicated counseling sessions, sometimes as often as weekly, allows clients to actively participate in their care plan and to move goals forward at a real-time pace. This enables all of us to realize that healthcare can be a positive experience.” ~Dr. Carrie Bordinko of Consolaré Primary Care in Paradise Valley, AZ

Physicians who’ve traveled down this path over the past 15-years imagine another world free from insurance burdens and heavy administrative overhead. They envision spending more time with patients and enjoying the practice of medicine again. Oftentimes, these physicians and medical practice business owners will find themselves facing naysayers, says one doctors in New York. ‘We often see the future before it plays out. We have to be prepared to be several steps ahead of the market.’

If you’ve planned appropriately, conducted enough analysis and have sufficient research that you can provide the level of service you envision for your medical practices future to ameliorate the risk, you’re ready to take the next step.

raymond zakhari“I remember when I started my direct-access, home-based primary care practice (www.MetroMedicalDirect.com) in 2009,” says Raymond Zakhari, NP and CEO of Metro Medical Direct. “Patients were skeptical and reluctant because of how accessible and convenient the service was. They expected to be kept waiting on hold. Some seemed puzzled by the fact that when they called I answered the phone and knew who they were. One patient even inquired as to how come they only had one form to fill out. Direct-access primary care patients who have been referred post hospital discharge, have not been readmitted to the hospital in the last 4 years because I can see them without delay or red tape. In NYC, despite the high number of physicians per patient, particularly on the upper east side of Manhattan, direct-access primary care can still be a viable practice solution for patients and providers. It helps patients cut through the red tape that has become expected in accessing health care.”

Planning, Flexibility.

I’ve spent a lot of time talking with successful physicians [and unsuccessful ones too …] addressing the challenges and importance of planning before you move into concierge medicine or start a direct-pay membership program in your practice. It’s likely that you’re final service or product offering won’t look anything like what you started with. Planning ahead, being flexible and your willingness to defy conventional wisdom will help you respond to changes in the economy, insurance and market forces that seem to dislike your current operation. You have to be able to pivot when necessary.

“One of the most difficult occurrences is when patients who does not understand the program or who philosophically disagrees with the membership fees (i.e. thinks this is for rich people) accuse the physician of abandoning them,” says one former Transition Manager in Arizona. “Sometimes patients can be very vocal about their opinion of this and at times, be quite rude. This is very disheartening to most doctors, at least in the early stages of the transition process. ‘Saying goodbye’ to some long-term patients is one of the reasons many Physicians are reluctant to convert [to a Hybrid model].”

Rule-Breaking.

robert-nelson-profile-4“Instead of viewing the status quo PCP model as the center of the universe. Maybe we should take some plays from the Retail Clinic playbook  before we become obsolete.” ~Direct-Pay Physician, Dr. Robert Nelson of Cumming, GA.

Even the thought of starting a concierge medicine or direct-pay medical practice or program in your local community defies conventional wisdom according to many people in the healthcare marketplace. If you consider the fact that 13 percent of Americans are engaged in a start-up businesses, according to a Babson College report, doing what the majority of doctors are doing now a days is not in your future, you are a risk-taker.

Are these characteristics or traits in you? There’s only one way to find out.

Genetic Counseling Available At October Atlanta Conference, Oct. 27-28, 2017

Exclusive At The Conference | LIVE, One-on-One Genetic Counseling Available At Conference

For those Physicians who would like to try the [NEXUS 2 for $399) Whole Genome Seq. Test out on themselves and plan to attend CMT’s 2017 Concierge Medicine Forum, there will be a time set aside for you to have a special session with Dr. Brandon Colby, to walk through the report and its implications with you.
For those physicians who would like to try the test out on themselves and plan to attend CMT’s 2017 Concierge Medicine Forum, there will be a time set aside for you to have a special session with Dr. Brandon Colby, to walk through the report and its implications with you.

The Nexus® 2 genetic test is offered as a special CMT/Evidenza introductory offering at $399 per test. This includes the saliva collection kit, comprehensive reports and lifetime HIPAA-compliant storage of the data.

For those Physicians who would like to try the test out on themselves and plan to attend CMT’s 2017 Concierge Medicine Forum, there will be a time set aside for you to have a special session with Dr. Brandon Colby, to walk through the report and its implications with you.

During the two-day forum at the Forsyth Conference Center, a few miles north of Atlanta, GA, attendees will explore and discuss where the industry is headed and how today’s innovations are shaping future healthcare solutions. Specific focus areas include: Functional Medicine; Personal Genomics and Anti-aging/Age Management Medicine; How Concierge Doctors Use Actual Medical Outcomes Data to Refer Their Patients to Qualified Surgeons and Hospitals across the U.S.; the practical application of Evidence Based Medicine; Concierge Medicine growth and startup strategies; Pharmacogenomics; Concierge Medicine Physician Retirement and Succession Planning; Marketing and Patient Retention; Entrepreneurial Growth Concepts in Healthcare used by Physicians; Precision Medicine’s utility inside primary care and family medicine; Genetic Predisposition Testing; Direct Primary Care; Reversing Insurance Denials using data; the political and legal future of the industry and how physicians can empower their local communities and patients to make more informed decisions.

Join Physicians from around the US to learn about free market healthcare delivery models and more … ATLANTA, GA | OCT 27-28, 2017

Concierge Medicine Today, in partnership with The Direct Primary Care Journal (The DPC Journal), are hosting a 2-day innovative healthcare delivery and precision medicine Forum in Atlanta, GA on Friday, October 27 and Saturday, October 28, 2017 entitled CMT’s 2017 Concierge Medicine Forum. In addition to serving as a “think tank” for  the broader industry in uncovering emerging trends that could improve the lives of today’s physicians and their patients, the two-day Forum will also address current trends that are having an impact on the quality of health care today.

LEARN MORE … Read Full Story

NEXUS 2 IS THE VERY FIRST GENETIC TEST THAT HAS SEAMLESS UPGRADE PATH TO WHOLE GENOME SEQUENCING.

EP. 71 | Meet Castle Connolly Private Health Partners (CCPHP) Interview With Dean McElwain

Dr. Dean P. McElwain is a seasoned project manager and healthcare executive that brings nearly 25 years of real-world experience to his role as president and COO of CCPHP. — http://www.ccphp.net — ALSO, Hear Dr. McElwain and many others in ATLANTA, GA this OCTOBER at the Concierge Medicine FORUM — http://www.ConciergeMedicineFORUM.com

Our special guest today on The DocPreneur Podcast is Dr. Dean P. McElwain, the President and COO of CCPHP). Dean and Michael sit down for a candid interview about the challenges physicians today face in their careers, what options they can take and explore various considerations they should consider when exploring Concierge Medicine and the delivery of private, direct healthcare business models today.

The Castle Connolly Private Health Partners (CCPHP) program utilizes an evidence-based approach and tested best practices. Physicians who join CCPHP can expect an extraordinary level of quality and service. The company was founded by two respected leaders in healthcare, John K. Castle, MBA, and John J. Connolly, Ed.D. Dr. Connolly was the President of New York Medical College for more than ten years.

Dr. Dean P. McElwain is a seasoned project manager and healthcare executive that brings nearly 25 years of real-world experience to his role as president and COO of CCPHP. Dr. McElwain is a national practice conversion expert and has successfully managed a wide variety of complex healthcare projects, including more than 40 practice conversions to concierge medicine.

To Learn More, visit:
www.ccphp.net
www.ConciergeMedicineForum.com