By Concierge Medicine Today, LLC, Editor

Patients are often treated as inconvenient obstacles. That's not okay with me.

Patient burnout in today's healthcare culture is like cancer. It is slowly growing in every community around the country.

It attaches itself to overworked, stressed out, burned out, 'I'll get to that later,' 'Can I have your name' medical practices across America.

You'll know it has infected your practice when you hear phrases like that. Until one day, you look up, overhear, or like the Terminator, become self-aware of your workplace and realize just how important it is to show gratitude for your patients. Patients can be fickle customers.

We're emotional. We're needy. We're indifferent. And, sometimes, we're happy to be here. Visiting your Practice is our choice. Every patient is a customer. Every customer has a choice. They vote today with their feet and their wallets. If you don't care, they'll leave, and they'll send one last souvenir in the form of an online review.

The Choice Is Where You Start.

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